Prey Drive – Neon God

‘Neon God’ is Prey Drive’s first release with label Lockjaw Records and comprises five new tracks following themes of hopelessness, fear of an ever-growing technological future, and our dependence on devices like our phones and the internet to actually be able to live in it and not feel like you’re missing out.

From the 5-track EP, listeners can expect a powerhouse of authoritative rock riffs intertwined with intricate mathematical lead lines and a dream-like ambience, with soaring vocals soaked in canorous harmonies. The lyrics reflect on self-frustration and the personal challenges of adhering with society’s expectations – something we can all relate to.

Vocalist Bradley Smith explains how the EP title and theme came about; “My favourite lyric of all time is from Simon and Garfunkel’s Sound of Silence – ‘and the people bowed and prayed to the Neon God they made’. It always conjured up so many thoughts when I heard it. I always translated it to have a double meaning. I thought it was saying that ‘WE’ created religion, but it was also commenting on the impact that Television and the advertising industry has on us. This lyric was written in the 60’s and I believe is even more relevant today.”

He adds, “I used the phrase ‘Neon God’ in this instance to describe the modern mentality. Mainly mobile phones and the way they make you addicted to following companies, people and influencers who paint out a perfect life for you to aspire to and constantly compare yourself to. In addition, I also used ‘Neon God’ to mean the inviting lights of a city, promising a good time.”

Since forming in 2016, PREY DRIVE have proven that their music and live performance warrants the solid following they’ve rapidly grown. Their debut album, ‘Once More With Feeling’, racked up over 350k streams on Spotify alone, an achievement that was recognised with an opportunity to support Busted at their sold out reunion show at Norwich’s 1500-capacity UEA. Further highlights came in the shape of support from Kerrang Radio, Scuzz TV and BBC Norfolk Introducing. The quartet have enjoyed their own UK and European tours, coupled with regular inclusion on a whole host of Spotify playlists and gaining 10k streams in the 1st week for their ‘Shinjuku’ music video.